Football influencer Daniel Stricker, known as 'Lackschuh', was surprised by 1. FC Union Berlin with a clever counter-move. The club responded to a provocative jersey order from the content creator with its own witty action, as reported by Bild Sport this week.
Stricker had ordered a jersey from the Bundesliga club's official fan shop. On the back, he had the nickname 'Lackschuh' and the text 'Berlins Nr. 2' printed – a clear dig at local rivals Hertha BSC, who currently play in the 2. Bundesliga. Union Berlin delivered the jersey but changed the squad number to a 1. The delivery also included a postcard showing Berlin's Olympiastadion, the home of Hertha BSC, completely colored in red. Handwritten on it was: "Hey Daniel, vielen Dank für deine Bestellung beim STADTMEISTER! Eiserne Grüße!", a club employee said.
How did the reaction unfold on social media?
Daniel Stricker promptly published the received delivery on his Instagram channel. Union Berlin's official account joined the comments and fueled the fun further. It is suspected that the unusual order was forwarded internally to the right department, which then planned the creative counter-punch. Such jersey provocations are typical content for Stricker. Back in 2024, he ordered an RB Leipzig jersey with the word 'Tradition' and the number 0, mocking the club for its short history, having been founded in 2009. This combination was later blocked in RB Leipzig's online shop.
In August 2025, he targeted Borussia Mönchengladbach. After the fuss about Florian Neuhaus, he ordered a Gladbach jersey with 'Don Rollo' and the number 4. Borussia countered at the time by sending him a personalized 'Lackschuh' jersey instead. Bild Sport now rated Union Berlin's response as a successful counter that turned Stricker's provocation into an own goal.
Who is the influencer Daniel 'Lackschuh' Stricker?
Daniel Stricker originally became known for gaming and FIFA content. He once stated that his first livestream had only one viewer. He now reaches over 400,000 people with his formats and makes a living from social media. His actions are designed to provoke reactions from the affected clubs and then use them for his platforms. The quick and humorous response from Union Berlin fits this pattern perfectly and generated significant attention on social networks.
What is Union Berlin's sporting situation?
While the club scores points on social media, it looks back on a mixed previous season. In the final 2025 Bundesliga table, Union Berlin finished in 11th place with 32 points from 29 games. The record was 8 wins, 8 draws, and 13 losses. The goal difference of minus 17 (33 goals for, 50 against) highlights defensive difficulties. In the overall standings, they were 44 points behind champions Bayern Munich. The current personnel situation is tense, as our injury list shows. Robert Skov, Aljoscha Kemlein, Livan Burcu, Frederik Ronnow, Lucas Tousart, and Diogo Leite are currently unavailable.
What does this mean for the upcoming tasks?
Attention for such marketing actions is welcome, but the focus is now clearly on sporting preparation. The next competitive match is on November 21, 2026, when Union Berlin hosts fourth-placed RB Leipzig at their Stadion An der Alten Försterei. This duel is already marked as a highlight in the fixture list. The team of coach Nenad Bjelica must use the remaining time until the season starts to gel and compensate for the many absences. The creative response to 'Lackschuh' shows Union's characteristic humor, which now needs to be backed up by results on the pitch.
